Entries by Spirelight Web Team

Making Great Content: Social Media, Email and Blog Posts That Appeal

Workshop Date: June 24th 2015 Workshop Time: 6:00pm – 8:30pm Customers love businesses that create good content. Whether it’s an entertaining Facebook update, a compelling email newsletter, or an informative blog post, great content is great advertising. Take home some writing exercises to help you tell your customers some great brand stories. Location: Tweed Heads TBA […]

Running a Facebook Ad That Works

Workshop Date: July 15th 2015 Workshop Time: 6:00pm – 8:30pm Be seen among all those cat videos and wedding pictures with an effective Facebook ad. Learn some quick shortcuts to improve the focus and response rate for your Facebook ads. This practical workshop is suitable for all Facebook page owners, whether you’re experienced at running ads, […]

Being Seen Online: What You Need to Know About Online Advertising, Social Media, and SEO

Workshop Date: Wednesday, August 12th 2015 Workshop Time: 6:00pm – 8:30pm It’s challenging to be found in Google search results. What channels assist your online visibility? Is it worth starting a blog? Should you hire an SEO specialist? Are social media pages any use? This workshop considers these questions and more. Location: Techspace Tweed Heads Unit 1, 25 […]

Email Marketing 101

Workshop Date: August 19th 2015 Workshop Time: 6:00pm – 8:30pm Email marketing can be a great customer retention strategy. If you’re considering giving it a go, this practical workshop will take you through the basics of strategy development, list creation, avoiding spamming, and writing great emails. No prior knowledge assumed! Location: Techspace Tweed Heads Unit 1, 25 Ourimbah […]

Product Photography: A Practical Workshop

Workshop Date: September 2nd 2015 Workshop Time: 6:00pm – 8:30pm If you’ve got a smart phone, there’s a camera in your pocket. With 1.8 billion photos uploaded to the Internet each day, learn to take a striking photo that stands out. Learn the basics of image composition, lighting and other basic photographic principles – as applied to smart […]

Creating and Using Video Content in Marketing

Workshop Date: September 16th 2015 Workshop Time: 6:00pm – 8:30pm You don’t need to pay for a TV ad. With high-speed Internet connections now widespread in Australia, it’s easy to market your business with video. Whether you’re using your smart phone or considering hiring a film crew, explore video marketing options and learn some basic film concepts […]

WordPress Basics for Business Websites and Blogs

Workshop Date: September 30th 2015 Workshop Time: 6:00pm – 8:30pm Does your website use WordPress, or are you considering a WordPress website? WordPress started out as a blogging tool – and it’s built for those of us who aren’t too tech-savvy. Learn how to update and maintain a WordPress website in this practical workshop Location: Techspace Tweed Heads […]

Social Media Analytics: How to Improve Your Social Marketing

Workshop Date: Wednesday, July 29th Workshop Time: 6:00pm – 8:30pm So you’ve set up your social media accounts, and you’ve been running them for a while. How do you know it’s worth your time? This workshop will help you use social media analytics to critique and improve your marketing outcomes, using Facebook as an example. Location: Techspace […]

Brand Development: Branding Basics for Small Business

Workshop Date: June 10th 2015 Workshop Time: 6:00pm – 8:30pm What’s your identity? Give your business looks and personality with a strong brand identity. Explore research and case studies about effective branding, and workshop the look and feel that will entice customers to choose your business. Location: Spirelight Brand Media Management, Suite 5, 38-40 Frances St Tweed […]